CIO Insight was a strategic business journal for contemporary senior IT decision makers. Its mission: to provide IT executives with cutting-edge strategies, management techniques and technology perspectives. Each month, CIO Insight provided an IT business source that senior-level technology executives could depend on for strategic business thinking and proprietary research. Writers were either proven experts in their fields or journalists who were well versed in technology and management issues. As a result of this elevated editorial approach, CIO Insight was able to reache a predictive group of CIOs, CTOs and vice presidents of IT/IS/MIS. CIO Insight’s subscribers included only IT executives who were charged with setting their company’s IT business goals, direction, strategy and budget.