SUBJECT
Award winning integrated content marketing program for ARM, Signum was available as an iOS, Android and Kindle app as well as an interactive web experience. It established a new standard, in B2B digital publishing, and featured the latest in digital design, mobile applications and interfacing. Articles and advertisements had interactive functionality that launched supporting articles, video, animation or slideshows. This interactivity provided an immersive environment for readers interested in ARM technology.

This was an amazing project to be a part of and it did not surprise me at all when I heard it won the CMA award. The team of art director David Nicastro, online art director Mara Cruz and production editor Lauren Heller were a stellar team to direct.

EXECUTION
Group Creative Director/Strategy/Conceptualization/Marketing Collateral