SUBJECT
Baseline, a publication by Ziff Davis Enterprise, was a practical guide to costing and managing the deployment of leading-edge information systems. Through case studies, news stories, company dossiers, and financial tools, the publication provided technology leaders and business executives with a detailed look at how their peers are implementing information technology. The success-or failure-of each implementation was measured by the company’s actual progress against “baseline” expectations of financial returns and technology deliverables.

EXECUTION
Art Direction/Branding/Magazine Design & Layout/Marketing Collateral